Well I went looking for it as I knew it was there and I love the commercial, it makes me smile.
I love the idea of it, the script 'Do you play' - "I've been known to" - 'what's your name' - "It's on your guitar" The concept is pure genius.
I then, went looking for Les Paul videos which are great, especially with his guests at the club in New York.
Then I found some Chet Atkins and Tommy Emmanuel and the rest, making me realise how simple our music is as well as insignificant in the big picture. That said I still like it.